Colours

The university palette includes primary, secondary and accent colours. The colours are symbolic of our entrepreneurial spirit, passion and determination.

The power of red and gold is enhanced by limited use of secondary and accent colours.

Primary colours

Red and gold are points of pride and differentiate us from our competitors.

They should be present as the focus in all communications. Use them in headlines, to highlight illustrations, or as a background.

Red

Primary: Red

Gold

Primary: Gold

Heart
Passion
Energy

PANTONE: 2035 C (Red)
CMYK: 0 97 100 3
RGB: 214 0 28
Hex: d6001c

Mind
Beacon
Bright ideas

PANTONE: 116 C (Gold)
CMYK: 0 14 100 0
RGB: 255 205 0
Hex: ffcd00


Secondary colours

These should accompany red and gold to add vibrancy. 

Use them as backgrounds, within illustrations, and in text.

Orange

Secondary: Light Orange and Dark Orange

Connection between heart and mind
Community
Interdisciplinarity

Rubine and Berry

Secondary: Rubine and Berry

Chinook skies
Possibility
Adaptability

PANTONE 137 C (Light Orange)
CMYK 0 41 100 0
RGB 255 163 0
Hex ffa300

PANTONE 165 C (Dark Orange)
CMYK 0 70 100 0
RGB 255 103 31
Hex ff671f

PANTONE Rubine Red C
CMYK 0 100 26 0
RGB 237 10 114
Hex ed0a72

PANTONE 1945 C (Berry)
CMYK 5 100 61 37
RGB 156 5 52
Hex 9c0534


Accent colours

These should be used sparingly to complement primary and secondary colours.

Never use them without red and gold present. These should only cover 10% of the area in your piece. 

Teal and Light Yellow

Accents: Teal and Light Yellow

Thrill of discovery
Future
Unexpected

Brown and Taupe

Accents: Brown and Taupe

Blood, sweat and tears
Making things happen
Determination

PANTONE 2400 C (Teal)
CMYK 72 12 65 1
RGB 71 166 124
Hex 47a67c

PANTONE 100 C (Light Yellow)
CMYK 0 0 56 0
RGB 255 246 141
Hex ffe57b

PANTONE 7602 C (Brown)
CMYK 11 68 95 62
RGB 108 51 2
Hex 6c3302

PANTONE 2311 C (Taupe)
CMYK 15 31 45 2
RGB 211 172 139
Hex d3ac8b


Neutrals

Should only be used for text.

black

CMYK: 0 0 0 100 (Black)
RGB: 0 0 0
Hex: 000000

dark grey

CMYK 0 0 0 70 (Dark Grey)
RGB 109 110 113
Hex 6d6e71

light grey

CMYK 0 0 0 25 (Light Grey)
RGB 199 200 202
Hex c7c8ca